Moorpark, Calif. -
said Tuesday it has signed on 10 independent rep firms to handle its all-weather LCD TV products in key U.S. regions including New England, metro-New York, Southern California and Florida.
"The SunBriteTV sales and distribution strategy is focused on supporting custom installation and A/V specialty retail/custom channels," said Tom Dixon, SunBriteTV marketing VP. "We feel that these are the top-tier rep firms in the A/V space and view our partnerships as an opportunity for both sides to grow our market share and bring innovative new products to the outdoor TV technology market."
The new SunBriteTV rep firms include The Jarmac Group, JBA Sales, Balaton Marketing, High-Tech Marketing, WSR Sales, Orion Advanced Marketing, New Age Marketing, Sound-Tech Marketing, JBA Marketing and Rich Jackson.
SunBriteTV said it is currently preparing to introduce new products to its Signature and Professional lines this spring.
It also said it will support dealers with an aggressive marketing campaign that includes advertising in a wide variety of trade and luxury publications.
Advertisements in trade publications are designed to educate dealers about SunBriteTV products and how they can be easily integrated into systems, while advertisements in luxury publications show the benefits and superior performance of SunBriteTVs to end users.
"We want to be the best partner for our dealers, and we're finding new ways of enhancing the awareness of our brand," said Dixon. "SunBriteTV is committed to manufacturing products that offer total quality, reliability and pride of ownership and our dealers will play a pivotal role in our plan of expanding entertainment to the outdoor space."