Study: North American Tablet Sales To Jump 170% In 2011


Boston - Factory-level dollar sales of tablets in North America will jump 270 percent in 2011 to $16.5 billion from last year's $6.1 billion, according to a Strategy Analytics report.

In fact tablet PC sales will continue growing until they reach $18 billion in 2015, the study concludes.

Growth in North American tablet dollar volume, however, will slow after 2011 because of declining average selling prices that will drop from $583 in 2010 to $356 in 2015, the company said. Unit sales, however, will continue to grow at a faster pace.

Globally, tablet sales will hit $49 billion in 2015, said the research and consulting company.

 "On a global basis, tablet revenues will exceed those of every consumer electronics category except TVs and PCs by 2015"  after starting from zero in 2009, said Strategy Analytics director Peter King. "Tablets are a high-value casual-computing segment that is creating huge growth opportunities for major brands such as Apple and Samsung."

The company also forecasts that 80 percent of the value of the tablet market in 2015 will come from high-tier and entry-tier models because tablets will address opportunities in developed markets and emerging markets such as the Asia Pacific region, he said.

Details of the report are available at


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