Boston – Factory-level dollar sales
of tablets in North America will jump 270 percent in 2011 to $16.5 billion from
last year’s $6.1 billion, according to a Strategy Analytics report.
In fact tablet PC sales will continue
growing until they reach $18 billion in 2015, the study concludes.
Growth in North American tablet
dollar volume, however, will slow after 2011 because of declining average selling
prices that will drop from $583 in 2010 to $356 in 2015, the company said. Unit
sales, however, will continue to grow at a faster pace.
Globally, tablet sales will hit $49
billion in 2015, said the research and consulting company.
“On a global basis, tablet revenues will
exceed those of every consumer electronics category except TVs and PCs by
2015” after starting from zero in 2009,
said Strategy Analytics director Peter King. “Tablets are a high-value
casual-computing segment that is creating huge growth opportunities for major
brands such as Apple and Samsung.”
The company also forecasts that 80
percent of the value of the tablet market in 2015 will come from high-tier and
entry-tier models because tablets will address opportunities in developed
markets and emerging markets such as the Asia Pacific region, he said.
Details
of the report are available at
