Strong June Drives Video Sales Results

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Record June sales to dealers of direct-view stereo color TVs capped a strong second-quarter growth that overcame the sales slippage in the year's first three months and left sales for the first half on the plus side, according to figures just issued by CEMA.

For the month, sales jumped 10.3% from last year to 1.1 million units, topping the previous June record of 1.06 million set in 1993. That put second-quarter sales at a record 2.84 million, up 10.2%. The performance more than offset the first quarter's 6.2% sales decline and put sales for the half at 5.25 million, a new high for the period and up 2% from last year.

The results indicate that sales of mono color TVs edged up 0.6% in June to 907,500, but were off 2.4% to 2.43 million for the quarter and 1.8% to 4.62 million for the half.

Stereo models accounted for 54.9% of all color sales for the month, represented 53.9% for the three months and 53.2% for the half, and set new share highs for all three periods.

Based on traditional selling patterns, June stereo color sales were at a seasonally adjusted annual rate of 12.6 million, essentially matching the first-half rate. In the comeback second quarter, sales were 13.5 million, a more substantial rate.


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