Redwood City, Calif. - Striiv today began shipping the latest iteration of it Striiv smart pedometer, a small, touchscreen fitness device that accurately tracks steps and motivates its users to walk more.
The always-on device can track steps, distance, calories burned,
stairs and minutes of activity throughout the day.
With its proprietary Activity Motivation System, Striiv learns a user's behavior and then encourages activity via personalized challenges and goals, games and donation opportunities.
Launching with it is Striiv Connected, a new, built-in social component that also lets users compete in activity-based challenges with other users for energy points or other prizes. Once the stakes are established, users connect devices, choose to walk together or separately, and Striiv keeps track of who reaches the finish line first. New animated characters also provide opponents.
Each time Striiv is connected to a computer, the latest activity information is stored. Syncing lets users record steps, stairs, calories burned and donations made, so they can keep track of progress.
Since the original Striiv entered the market in January, on average, Striiv users are walking nearly 60 minutes per day, logging 3 miles per day, and averaging eight flights of stairs every day, according to the company.
"Striiv isn't just for athletes or data-driven early adopters. It's for everyday, busy people who also want to get fit, give back and have fun. Striiv is fitness for the rest of us," said David Wang, CEO and co-founder of Striiv. "Research shows getting fit doesn't require a gym or a crazy routine. It's about seizing dozens of opportunities throughout the day to move more and then enjoying the countless benefits of a more active, healthy life."
The new Striiv smart pedometer with Activity Motivation System retails for $99.95 is now available on BestBuy.com and will be in select Best Buy stores by April 29. It is currently available on HSN, HSN.com, Amazon and www.striiv.com.