Redwood City, Calif. – Striiv today began shipping the latest
iteration of it Striiv smart pedometer, a small, touchscreen fitness device
that accurately tracks steps and motivates its users to walk more.
The always-on device can track steps, distance, calories burned,
stairs and minutes of activity throughout the day.
With its proprietary Activity Motivation System, Striiv learns a
user’s behavior and then encourages activity via personalized challenges and
goals, games and donation opportunities.
Launching with it is Striiv Connected, a new, built-in social
component that also lets users compete in activity-based challenges with other
users for energy points or other prizes. Once the stakes are established, users
connect devices, choose to walk together or separately, and Striiv keeps track
of who reaches the finish line first. New animated characters also provide
Each time Striiv is connected to a computer, the latest activity
information is stored. Syncing lets users record steps, stairs, calories burned
and donations made, so they can keep track of progress.
Since the original Striiv entered the market in January, on
average, Striiv users are walking nearly 60 minutes per day, logging 3 miles
per day, and averaging eight flights of stairs every day, according to the
“Striiv isn’t just for athletes or data-driven early adopters.
It’s for everyday, busy people who also want to get fit, give back and have
fun. Striiv is fitness for the rest of us,” said David Wang, CEO and co-founder
of Striiv. “Research shows getting fit doesn’t require a gym or a crazy
routine. It’s about seizing dozens of opportunities throughout the day to move
more and then enjoying the countless benefits of a more active, healthy life.”
The new Striiv smart pedometer with Activity Motivation System retails for $99.95 is now
available on BestBuy.com and will be in select Best Buy stores by April 29. It
is currently available on HSN, HSN.com, Amazon and www.striiv.com.