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Stevenson Joins Sony As VP

San Diego — Dan Stevenson has joined Sony Electronics as consumer direct/business to consumer VP for Sony Electronics. 

Stevenson will directly oversee the Sony Style Web merchandising and creative teams, customer care, operations and business development of the direct business to consumer business. He will report to Hiroshi Kawano, senior VP/consumer direct sales.

Stevenson comes to Sony from Data Robotics, where he served as president for the technology start-up. He also has 18 years of marketing and e-commerce experience at Gateway and Apple.