Stereo Advantage Joins PRO Group


Williamsville, N.Y. — Stereo Advantage, a leading specialty A/V retailer in the Buffalo, N.Y., market, has joined the Progressive Retailers Organization (PRO Group), effective immediately.

The 26-year-old business, led by CEO Butch Kreuz and president Al Walters, becomes the 16th member of the premium CE buying group, bringing its annual sales to over $2.3 billion.

“Stereo Advantage is a tremendous addition to our group,” said PRO executive director Dave Workman. “Their reputation in the industry as one of the most innovative, solution-oriented retailers makes them a perfect fit for the group. I know that all of the members of PRO will benefit from their involvement.”

“We are very excited about joining the PRO Buying Group,” said Walters. “In addition to the advantageous benefits afforded by the group’s … vendor relationships, I am sure that the association and interaction with these high profile merchants will be rewarding in itself. We anticipate that our joining the group will be a springboard to even greater growth and success for our company.”

Stereo Advantage ranked 96th on TWICE’s Top 100 CE Retailers Report with qualified sales of $35 million in 2005. The company has one showroom in the Buffalo area, but maintains a national presence through a well-trafficked Web site that carries such categories as A/V, communications, imaging, mobile and portable audio, PCs, furniture and accessories.


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