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In-Stat: Cellular Carriers Targeting PND Customers

Scottsdale, Ariz. — Cellular carriers are out to take share from portable navigation device (PND) suppliers, market research company In-Stat claims.

“With a clear, targeted business strategy that focuses on capturing potential PND buyers, wireless service providers have an opportunity to capture market share from PND manufacturers,” said analyst Stephanie Ethier. This year is shaping up to be the year that “mapping and navigation applications truly arrive on mobile handsets,” the company added, given that for about $10 per month, “handset navigation offers similar, if not superior, functionality to personal navigation devices at a lower price.”

The report, which focuses on PND sales, concludes that the market for PNDs will reach 56 million units worldwide by 2011, up from 14 million in 2006. Market drivers include falling price points, enhanced features, stronger consumer awareness of PNDs, and increased marketing and promotion by leading PND manufacturers.

The research report covers the worldwide PND market and includes forecasts for unit shipments, average sales prices and revenue through 2011. In also includes results from a survey of consumer attitudes toward PNDs and mobile handset navigation applications.

To purchase the $3,495 report online, go to