Englewood, Colo. — Starz Entertainment will add this summer three new high-definition channels to its lineup of premium HD channels.
The latest HD channels will include the East Coast feeds of Starz Comedy, Starz Edge and Starz Kids & Family, the company said. These join the existing Starz HD channel, which is available in East and West Coast feeds, (as well as the Starz On Demand HD and Encore On Demand HD services).
In explaining the decision to expand its HD lineup at this time, Bill Myers, Starz Entertainment president, said “research shows that there is significant demand for HD content from the premium networks — even more so than for sports programming. Our new channels meet the needs of the marketplace with movies, the top genre consumers are interested in for HD.”
“Starz has always been a leader in terms of offering our customers more ways to enjoy our great movies,” Myers said. “We pioneered in digital transmission, multiplex, on demand and online. We will now be able to offer the largest package of HD movie channels of any widely distributed programming service, and the only one featuring first-run hit movies.”
Myers said that additional HD channels will roll out in the coming years as more programming becomes available from the studios in the HD format.
“The three new HD channels together with Starz HD will present a robust lineup of HD content to satisfy our HD customers,” he said. “They will be able to see such great films as ‘Cars,’ ‘Pirates of the Caribbean: Dead Man’s Chest,’ and ‘Talladega Nights: The Ballad of Ricky Bobby in full HD.’”