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Startup MVNO Zact Expands Smartphone Selection

 Redwood City, Calif. — Startup MVNO Zact, which launched flexible-plan cellphone service on June 6, has expanded its cellphone selection with the addition of two Samsung smartphones, which join two LG smartphones.

All are Android-based phones that run on the Sprint network and offer 4G/LTE service where available in Sprint’s footprint.

The MVNO’s two latest phones are the Samsung Galaxy S III at $449 and the Samsung Victory at $259. Both are available. They join the LG Viper 4G LTE and LG Optimus Elite Android smartphones at $399 and $199. Prices are unsubsidized.

The phones and service are available through Zact’s website, but the company plans retail distribution.

Through its website, Zact offers customizable no-contract service plans in which consumers choose their own mix of voice minutes, number of texts and amount of data, each of which is independently selectable. Consumers choose from among nine buckets of minutes ranging from 30 to 4,000 minutes, nine buckets of text messages ranging from 25 to 10,000, and nine buckets of data ranging from 50MB to 2GB. Consumers can adjust their plans on the fly directly from their device at any time. Customers can also buy an app-specific data plan to reduce their monthly service costs.

The company notifies users if they are close to exceeding their plan’s limits so they will be able to order more airtime if needed. Zact also offers a Never Overpay Guarantee, which credits a user’s account if the user bought too big of a plan and a smaller one is available, the company said. Zact also lets an account holder share plans with other users at a cost of $4.99 per line per month.

Built-in parental controls let parents set curfews and restrict apps, browsing and contacts on a child’s phone from their own phone.

Zact’s parent company is ItsOn, which four years ago launched Cloud-based technology for mobile service providers. The company is privately held and funded by Andreessen Horowitz, Ag Investors, SV Angel, Verizon, Vodafone and Best Buy.