Starlight Licenses Polaroid Brand For CE Products

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MINNEAPOLIS — IP Holdings (PLR), the owner of the Polaroid brand, has reached a five-year licensing agreement with Starlight Marketing Limited to manufacture and sell Polaroid-branded consumer electronics products in the United States and Canada.

Starlight, which is a wholly owned subsidiary of Starlight International Holdings Limited, said it will develop a wide range of Polaroid-branded consumer electronics, including stand-alone DVD and Blu-ray players, portable DVD players, e-book readers, iPod docking stations and home-theater systems.

Polaroid products from Starlight are initially expected to contribute an estimated $500 million in sales in the next six years, IP Holdings said.

Starlight has more than 30 years of manufacturing experience, designing high-quality and innovative consumer electronic products for reputable leading importers and retailers.

In the past year, PLR has assembled a family of partners for product development, marketing distribution and licensing.


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