New York — Opening the door to a wider audience for satellite radio, Sirius announced today an agreement with Sprint to offer select Sirius programming through the Sprint cellular network.
Marking the first time a satellite radio company has teamed with a cellular phone company, the agreement opens a pipeline for satellite radio into a market of approximately 180 million U.S. cellular subscribers.
Sirius said the service will be offered later this year. Some of the music channels being evaluated by Sprint and Sirius for the new service include new hits, classic rock, hip-hop, country, blues, soul, jazz and Broadway’s best music. The new Sprint service will be available nationwide, and both companies plan to announce more specifics of the service, as well as the price, later this year.