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Sprint Stores Adding Another MVNO Service

Kansas City, Kan. — Sprint PCS stores have begun selling the services of another mobile virtual network operator (MVNO) that uses the Sprint network.

This time it’s Mobile ESPN, joining Virgin Mobile. Boost Mobile, once an MVNO and now a Sprint subsidiary, is also sold through Sprint’s stores.

A Sprint spokesperson noted that Sprint has a “couple dozen MVNO partners” and that the others are not available through Sprint’s stores.

Mobile ESPN, targeted to sports fans, is in 575 Sprint stores, two months sooner than planned, and will be rolled out to all 1,700+ Sprint stores in coming months.

Another new MVNO partner is Embarq, the local landline phone company spun off by Sprint in May. Embarq plans its own branded service in most of its local territories to offer a wireless/landline bundle that will include shared voicemail boxes.