Daytona Beach, Fla. - MERA (Mobile Electronics Retailer's Association) will produce dealer-focused educational seminars during the 25th annual Spring Break Nationals Car Audio Expo, show organizer SBN Expo Group announced.
The seminars, which will be free to dealers that pre-register, will be the show's first educational seminars other than product training sessions offered by suppliers to their own dealers during the previous two shows, said Paul Papadeas, president/CEO of SBN Expo Group and IASCA, which is hosting a soundoff at the event.
MERA's topics will include sales, installation, and management training, he said.
The seminars will be held here on the weekend of March 19-20 during combined consumer/trade days as well as on March 21, which marks the event's first trade-only day. Registration is open to car audio dealers at
"Common sense dictates that dealers won't have to miss their lucrative Friday and Saturday workdays by attending SBN on Sunday and Monday," the organization said of the addition of a Monday trade-only day. The dedicated trade day will also "give dealers and manufacturers a better opportunity to conduct business on the show floor without the mass of consumers interfering," the company said.
"The dealers who survive this recession are the professionals that welcome education," added Papadeas. "Offering these seminars at no cost to them is our way of leading the industry to step up and support the needs of retailers to ensure our collective success in the future."
MERA executive director Chris Cook said the event "offers us a great opportunity to continue MERA's mission to educate mobile electronics retailers."
SBN is working on offering prizes to be awarded to dealers who attend the seminars.
Since the organization announced plans last April for a trade-only day, exhibitor commitments are up more than 30 percent to date, the organization said.
At last year's event, attendance grew to more than 14,000, and the number of supplier and retailer booths grew to 50 from 30.