Spectra Readies Jensen iPad Speaker System

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Spectra Merchandising

, becoming the first company to unveil an iPad-docking speaker system, announced plans for fourth-quarter shipment of a Jensen-brand model at a suggested $99.99.


Other companies, including


, are expected to offer their first iPad speaker systems in the second half as well.

The Jensen JiPS-250i will also accept iPods and iPhones because they and the iPad use the same 30-pin connector, which will deliver iPad/iPod/iPhone-stored video to a connected TV via the speaker's composite-video output.

Like a growing number of iPod/iPhone docks, the JiPS-250i will accept a free app to deliver additional speaker-system features. Spectra's app will add Internet radio, weather information, alarm clock with a variety of wake/sleep settings, voice-message calendar, custom EQ settings and subscription-based Play Anywhere service, which lets users access their personal music collections via the Internet.

The system takes the form of a speaker tube with side-firing speakers and adjustable holder that rotates the iPad into portrait and landscape modes and angles the iPad up to 55 degrees to enable easy use of the iPad's virtual keyboard.

The system also features 2x2.5-watt output, remote and aux-in jack to connect an iPod Shuffle, other-brand MP3 player, laptops, portable game devices and the like.

The device is certified as Works with iPhone, given that as of April 15, suppliers applying for Apple certification of new docking speakers must include Works with iPhone capability, Spectra said.

"With the big success of iPad's launch, having already sold more than 2 million units in the first 60 days alone, Apple has proven to have another winner," said marketing VP Kirk Lamb. "The accessory market for the iPad, including speaker systems, should continue to add fuel to the iPod/iPhone/iPad accessory fire."

Spectra, he said, "has made it a top priority to be one of the first to ship this new product category to market."

Spectra develops and markets a range of affordable CE products for worldwide sales, sourcing products and often custom-designing the products, cosmetics and packaging to meet dealer requests. The company sells into the retail, premium and direct-mail channels as well as to online retailers. It has individual order/dropship capabilities.


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