South Florida Market New CE Battleground

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hhgregg formally entered the South Florida market last Thursday with the grand opening of 10 stores here and in Broward and Palm Beach counties.

The expansion pits the multiregional CE and appliance chain against BrandsMart USA, the local big-box discounter with five superstores stretching from South Miami to West Palm Beach.

The chains had been fellow NATM members until hhgregg left the buying group in 2002, prior to its entry into the Atlanta market where the retailers also go head-to-head.

The new locations bring the total number of hhgregg stores in Florida to 33, and the nationwide total to 200. The company is also launching major pushes into the Chicago and Pittsburgh areas.

Sears, which will be encroached on its home turf by hhgregg’s Chicago move this fall, is countering the South Florida expansion with a targeted appliance promotion. The local “Big Price Drop” event provides 15 percent off all Kenmore majaps and 10 percent-off all Whirlpool and KitchenAid products, and will be ballyhooed by TV and radio spots, flyers, inserts, billboards and emails, Sears told TWICE.

“South Florida is an exciting new market for hhgregg, and we are delighted to have a presence here,” said marketing VP Jeff Pearson. “We look forward to serving new customers in the area who can expect to find a large selection of products, very competitive prices and outstanding customer service at our stores.”

Ribbon-cutting ceremonies took place at each new location on Thursday, followed by the official store openings. hhgregg is running a Grand Opening sale through July 23 that includes special financing options on items throughout the store, plus the chance to register to win a Frigidaire stainless-steel appliance package, a 55-inch LG 3DTV or a Magellan GPS device..


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