Fort Lauderdale, Fla. – Sound
Advice, once Florida’s premier A/V specialty chain, will open its first
showroom tomorrow since shutting in 2008 with corporate parent Tweeter.
The company was
resurrected online by former chairman/CEO Peter Beshouri, who reacquired the
brand, mailing lists and other intellectual properties in Tweeter’s bankruptcy
The new showroom, located
here in a former Sound Advice location, will hold grand opening sales March
4-8, the local Sun Sentinel newspaper reported. Promotions will include buy-one,
get one at half-off deals on speakers and headphones, and “deep discounts” on TVs,
the retailer said in a customer mailing.
Sound Advice operated
about 33 stores throughout the Sunshine State in 2002, when it was acquired by Tweeter
in a stock deal valued at over $100 million. The chain initially continued as a
wholly owned subsidiary but was later integrated into Tweeter’s operations.
Tweeter filed for bankruptcy and shuttered in 2008.
Beshouri told TWICE last
summer that the loss of powerful, independent regional A/V specialists like
Tweeter, Sound Advice and Magnolia has created “an extraordinary void in the
marketplace – and nature abhors a void.”
To help fill that niche
while adapting to new economic and marketplace realities, he said he planned to
leverage the Internet, limit showroom size and expansion, and keep a tight rein
on costs. The company would continue to offer the best in A/V hardware while
focusing on service, upgrades, connectivity and solution-oriented selling,
Beshouri said, and would bank on the 35-year-old brand’s sterling reputation
and thousands of former customers.
“If anyone can resurrect the Sound Advice
legacy,” he said, “it’s its founders.”