Fort Lauderdale, Fla. - Sound Advice announced it is re-entering the car audio business.
The A/V specialty retailer,
after closing with corporate parent Tweeter, will begin selling car audio SKUs in September. Dan Jeancola, who has a history with Sound Advice and Tweeter, will head up the division.
Peter Beshouri, Sound Advice founder and CEO, told TWICE the decision to return to the category stemmed from its popular demand. "The store has been open for three to four months, and about a full third of the customers coming in are previous customers of Sound Advice and customers for car audio. That really surprised me, frankly, because I wasn't sure if there was still a real market for car audio."
Beshouri said that Jeancola showed him all of the new technology in car audio. "I was very impressed, and it was clear [that car audio was] even a little more technical than it's been, which is probably why some of the big box [stores] have scaled back. It's a terrific serve that allows us ... to do something other people can't or aren't willing to do."
He added that car audio will also once again serve as a way to reach the younger clientele. "That was always a helpful part of the Sound Advice history."