will open its new North and Central America headquarters in Atlanta on July 12, when half the office space it has leased will begin operations, a spokesperson told TWICE.
The company hasn't announced a timetable for moving the remainder of its North American operations from Research Triangle Park, N.C., and its Latin American operations from Miami.
The North Carolina and Miami offices were among several sites that the handset maker announced late last year that it would close as part of a previously announced plan to cut costs.
The new facility in Atlanta's Buckhead section will employ about 180 people, including executive teams, sales and marketing staff, and operations, SonyEricsson said. The company declined to confirm press reports that 425 people had been working out of the North Carolina late last year.
Worldwide cutbacks started in mid-2008, yielding a workforce reduction of about 3,150 people, with company-wide employment falling to 8,450 by March 31.
During its latest full fiscal year ending last December, the company's worldwide unit shipments fell 41 percent to 57.1 million, sales were off 40 percent to $9.6 billion, operating losses surged to $1.43 billion from $159.1 million, and net losses surged to $1.18 billion from $102.8 million.
For the first quarter of 2010, however, the company returned to profitability despite sales that continued to decline year-over-year. Unit sales fell to 10.5 million from the year-ago 14.5 million, and dollar sales fell 23 percent, but the company posted a net income of 21 million Euros compared to the year-ago net loss of 293 million Euros.