Sony Trims Reader Line

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New York - Sony has downsized its Reader product line to a single unit that the company says incorporates the best of all its previous models and can compete with lower priced competitors.

Effective Aug. 31 Sony will market a single $149 Reader, down from three previously, said Phil Lubell, Sony's VP mobile solutions. With this move Sony has moved away from its


of offering higher priced, feature rich devices.

Sony's 2010 Reader offering had the Pocket, Touch and Daily selling for $179, $229 and $299, respectively.

The new Reader features a 6-inch E-inck touchscreen display that gives the user the ability to pinch and manipulate the content and more importantly, said Lubell, Wi-Fi connectivity. This had only been available on the $299 model requiring consumers to physically connect their device to a PC to download books.

The new Reader is also lighter and thinner and comes in three colors, red, white and black. There is an improved ability to take notes using an included stylus.

Sony is also increasing its partnership with the public library system. It will continue with its librarian training program and has worked on a better interface to enable people to download books from their library. The Wi-Fi capability will now allow this to be accomplished from anywhere.

Sony is also tying in the launch with a co-promotion with J.K. Rowlings Pottermore website. Reader purchasers will receive a voucher for a free download of Harry Potter and the Sorcerer's Stone when it becomes available.


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