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Sony Taps Sterns For Custom Channel

San Diego — Sony has hired Frank Sterns as custom sales VP.

Sterns was formerly president and CEO of Niles Audio, where he spent 18 years in various sales and marketing positions. He has been in the consumer and professional electronics markets for 30 years.

He is also a three-time CEDIA Lifetime Achievement Award nominee.

“We are continuing to invest and remain committed to the custom-install channel, and are confident that Frank’s experience and insights in this market will further strengthen and grow Sony’s leadership position in this important space,” said Mike Fasulo, sales executive VP for Sony Electronics.