Sony Takes Dew Tour Sponsorship

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San Diego - Sony said Monday it has signed on as a sponsor of the 2010

Dew Tour

, a series of five events throughout the year featuring skateboard, BMX and freestyle motocross competitions.

The events begin later this month with the Skate Open, ISF Skateboarding World Championships in Boston, and culminate in October with the Dew Tour Championships in Las Vegas.

Each event will feature "Innov8 Park" -- three separate


tents inviting fans to "See It, Hear It, Play It & Share It Here First." 

The tents will give Sony the chance to showcase a variety of new products, while hosting appearances and signings by competing athletes.

Sony said the products to be featured at the events will include the following:

  • PIIQ Headphones -- featuring the stylish headphone line plus onsite product giveaways and listening stations with playlists custom-created by Dew Tour athlete. The line offers five styles, including Marqii Premium Cans ($99.99), Giiq Over-Ear Cups ($49.99), Triqii Over-Beanie Phones ($29.99), Qlasp Lobe Clip ear buds ($24.99), and           Exhale Big Bass buds ($14.99);
  • TRIK iPod/iPhone Dock Speaker System ($130);
  • Sony Bloggie Cameras, $170; and
  • PlayStation Move motion controller and 3D gaming;

The Dew Tour Event Schedule is as follows: June 25-26: Boston, Skate Open, ISF Skateboarding World Championships; July 23-24, Chicago,  Nike 6.0 BMX Open;            Aug. 12-15, Portland, Ore., Wendy's Invitational; Sept. 16-19 Salt Lake City,  Toyota Challenge; and Oct. 14-17, Las Vegas, Dew Tour Championships.


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