San Diego, Calif. - Sony Electronics is updating three of its consumer-direct stores this fall to its new connected format.
The move follows the closure of more than 20 locations since last spring.
The remodels, located in Houston, Garden City, N.Y., and Costa Mesa, Calif., will feature the same open showroom design and live, table-height displays as a
that was unveiled last April in Los Angeles.
Since then the company has closed 21 locations across the country as part of an "ongoing evaluation" of its retail business, leaving the former Sony Style chain - which has since dropped the "Style" branding - with 27 stores.
"The newly redesigned Sony Stores are unique destinations where customers can experience all things Sony," said Sony Stores senior VP Brian Sheehan. "Our goal is always to exceed customer expectations by providing an exciting, interactive and entertaining shopping experience."
To that end, the format features live demos of Sony products and content including video games, cameras, headphones, 3D movies, and networked services. The stores also offer a new Premium Services support program, reminiscent of Apple's famed Genius Bar, which will provide customers with assistance and education by trained staff and certified technicians. Complimentary and fee-based services include product setup, repair facilitation and IT support, as well as home delivery and A/V installation.