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Sony Segments Tablet Market With Kitchen Model

San Diego – Sony is segmenting the tablet market with the launch of the Xperia Tablet Z: Kitchen Edition at a suggested $649.

Sony is taking its water-resistant, ruggedized 10.1-inch Xperia Tablet Z, promoted as the world’s thinnest 10.1-inch tablet, and offering it in a white version with 32GB memory. It’s packaged with $115 worth of content, recipes, and accessories, including a folding countertop stand, to “make cooking in the kitchen simpler and more convenient,” the company said.

One accessory is iDevices’ iGrill app-enabled Bluetooth meat thermometer, which can monitored from up to 200 feet away on the tablet.

 The tablet is available at Sony stores and online at

The Tablet Z is promoted as withstanding kitchen environments because of its durable glass, carbon-fiber reinforced back panel and water-resistant design. Spills and fingerprints can be rinsed away by running the tablet under water or submerging it in fresh water up to three feet for up to 30 minutes with all ports and covers firmly closed, the company said.

The tablet is preloaded with 260 preloaded food and cooking apps. The apps include BigOven with 250,000+ recipes; Evernote Food to help users remember the foods they like; Juicing Recipes; and Food Planner Pro, which lets users maintain an integrated meal plan, inventory database, grocery list and recipe collection that can sync between multiple devices.

The Out of Milk Shopping List app maintains a shopping list, pantry list, and to-do list.

The tablet also comes with 260 other preloaded recipes and a how-to video series provided by food magazine Saveur.