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Sony Reveals Executive Changes

San Diego – Sony Electronics announced another round of executive
changes today with Mike Abary now heading up Sony Home Entertainment and Steve
Haber taking over Abary’s former post at Sony Home Products.

Abary, the home division’s marketing senior VP, will be taking on
a full-time role heading up Sony Home Entertainment of America. Haber, Sony
Electronics Reader business executive VP, takes on Abary’s former responsibilities
with Sony Home Products of America, which includes Bravia TVs and home audio
and video products.

Both men will continue to report to Phil Molyneux, Sony
Electronics president and COO. The move became effective Oct. 1, a Sony
spokesman told TWICE.

Abary had been overseeing the Home Entertainment of America business,
while simultaneously managing the marketing of Sony’s home products solutions,
the spokesman said. The shift is expected to bring a closer focus to the
rapidly growing entertainment products and services component of the business,
which includes online entertainment software, entertainment services (including
BIV and the Sony Entertainment Network), business development and strategic
partnerships within the home entertainment industry.

Under Haber, it is also expected bring a close focus on the
Bravia TV business, which has had profit challenges of late amid the struggling

Prior to moving to the home division, Abary led Sony’s network
technology and services division in the U.S., which covered Vaio computers,
Sony Ericsson unlocked phones, the Sony Reader and Sony’s Backstage premium
technical services. He joined Sony in 2000 serving in various capacities for Vaio
and IT products.

Haber moves into the home products division from his role as
executive VP handling Sony Reader products. Haber will continue to oversee the
Sony Reader business in addition to his new responsibilities, Sony said.

Earlier, Haber had been senior VP in charge of the personal
mobile and imaging division, where he was responsible for personal audio, mobile
electronics, digital still cameras, digital photo printers and related
accessories in the United States.