Sony Reveals Content Partnerships, Synergies

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LAS VEGAS - Sony unveiled 2010 CE products during its International CES press conference here are Wednesday night, but it highlighted content partnerships and agreements for 3D HD and beyond.

Sir Howard Stringer, Sony's chairman, president and CEO said is the company's intention to "all our resources... to take the lead in 3D" and to illustrate that will launch later this year a 3D network of its own with the Discovery Channel and IMAX.

Stringer said it will open the Sony Pictures 3D Technical Center in Culver City, Calif. to do further research on the format as well as working with CBS to do 3D consumer research on what types of programming audiences would like to see in 3D.

Kaz Hirai, president of Sony Network Products and Services Group, said that its successful PlayStation Network, which currently has 38 million accounts worldwide to provide PlayStation owners with games for the platform. The network will now be expanded to provide standard and HD quality programming for Bravia TVs, Sony Blu-ray decks and VAIO PCs in the near future. Existing customers can use their existing IDs to access programming from Sony Pictures, MGM, Warner Bros., Universal, 20


Century Fox, Lion's Gate, Disney and Paramount.

Stringer was also on hand, not only to introduce and greet pop star Taylor Swift, who sang one of her hits live with a 3D broadcast of the performance in the background, but to greet George Bodenheimer, co-chairman, Disney Media Networks, and president, ESPN and ABC Sports.

Stringer congratulated Bodenheimer on ESPN's announcement earlier in the day to create ESPN 3D, and he announced that Sony would become the official sponsor of the channel, when it launches in June.

The new 3D network will feature a minimum of 85 live sporting events in its first year, 25 of which will be the FIFA World Cup starting in June when ESPN inaugurates the new network.


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