Culver City, Calif. — Sony Pictures Television unveiled PIX today, what it calls the first domestic network for mobile phones that will feature contemporary films.
Subscribers of AT&T Mobile TV, launching in May, will be able to watch programs via PIX on their AT&T mobile phones, Sony said.
“PIX will give viewers their own personal movie theater wherever they take their mobile phones,” said Eric Berger, mobile entertainment VP, Sony Pictures Television.
“We are thrilled to have PIX as a channel on AT&T Mobile TV, adding to the impressive television programming lineup that awaits our mobile customers,” said Mark Collins, consumer data VP for AT&T's wireless unit. “We are constantly looking for unique and compelling content offerings for AT&T customers, so being able to give them mobile access to the massive movie library of Sony Pictures Television via PIX is truly going to enhance their overall mobile experience.”
PIX will offer films from Columbia Pictures, Tri-Star, ScreenGems and Sony Pictures Classics across all genres and will also be accompanied by added value material, Sony said.
Titles that will be available for up to one month, with films added weekly. Some of the first titles to be offered include “Bugsy,” “Ghostbusters,” “Memento,” “Philadelphia,” “Karate Kid,” “Layer Cake,” “A League of their Own,” “Kung Fu Hustle,” “Resident Evil,” “In The Line of Fire,” “Groundhog Day,” “Stand By Me,” “Fisher King,” and “Roxanne.”