Sony Mobile Names New President/CEO - Twice

Sony Mobile Names New President/CEO

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London - Sony named Kunimasa Suzuki as president/CEO of Sony Mobile Communications, replacing Bert Nordberg, who becomes chairman of the board. The appointments are effective May 16.

 Suzuki is also Sony corporate executive officer and executive VP, and in that role, as announced last week, he is assuming responsibility for overseeing the planning and design of all Sony's consumer products and services. His responsibility, the company said, "includes overseeing the mobile business that Sony has identified as one of its core electronics business areas, including smartphones, tablets and PCs."

In his executive officer/executive VP position, Suzuki is tasked with "strengthening horizontal integration and enhancing the user experience across Sony's entire product and network service lineup," the company said.

Nordberg was president/CEO of Sony Mobile when it was Sony Ericsson, a 50-50 joint venture with Ericsson. Sony this year purchased Ericsson's stake and turned the company into a wholly owned subsidiary.

 Suzuki "has a vast experience in product planning and management in the information technology and mobile product business as well as experience of cultivating business in emerging markets," said Kazuo Hirai, president/CEO of Sony Corp. "He is a strong leader and the right person to oversee Sony Mobile Communications as we establish a new business structure as 'One Sony' intended to reinforce and accelerate our overall business management."

 Hirai said Nordberg did "an outstanding job in transforming Sony Ericsson and now Sony Mobile Communications, from a feature phone to a smartphone company." He will support Sony Mobile during the "critical phases of the company's integration with the wider Sony Group," Hirai said.

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