Sony, Martha Stewart Team Up - Twice

Sony, Martha Stewart Team Up

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San Diego - The Sony Reader store will team up with Martha Stewart to create a digital book club community.

The community will be built around the soon-to-be-launched "Books I'm Reading" section of

Martha Stewart's blog

. Once per month Stewart will post the book she is currently reading on her Sony Reader, and her followers are welcomed to read along and discuss the book on Twitter.

The first post will take place on Nov. 16. The book's author will appear on Stewart's show on Dec. 6, and Sony will give readers the chance to interact with the author via the Reader Store Facebook fan page, Twitter and the

Sony

site.

Readers can also enter a sweepstakes on these sites to win a free Reader Pocket Edition.

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