Santa Clara,
Calif. –
has licensed its
interactive program guide (IPG) technology to Sony for consumer electronics and
online content-delivery services.
The agreement
covers Rovi IPG patents and guide-related metadata for show descriptions,
editorial reviews and multimedia content. The technology was developed to help
consumers easily navigate and find personally meaningful entertainment
regardless of the source, Rovi said.
Serving as a
complement to these capabilities, the Rovi Advertising Network connects device
makers to a growing range of leading brands that wish to reach and engage
consumers on their platforms.
