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Sony Launches Four Cyber-shots

San Diego, Calif. — Sony added four new 7-megapixel digital cameras to its lineup today.

The introduction includes two models in its compact W-series and two in its entry level S-series. All will offer 3x optical zoom lenses, seven scene modes, an ISO-boosting blur reduction mode (to ISO 1000) and internal memory.

They will also include explanatory menus that guide users through the camera’s function and alert them to the various print sizes supported by differing levels of image resolution.

The W-series models will ship in February and include viewfinders, a five-point autofocus system, Carl Zeiss optics, 56MB of internal memory and support for the new 8GB Memory Stick Duo. They will also incorporate Sony’s Clear RAW noise-reduction technology, an AF illuminator for low-light photography, a multi-burst mode and a battery life of up to 380 images.

The S-series model will offer 24MB of internal memory, support Memory Stick Duo memory up to 4GB cards and will feature a battery life of 460 images per charge.

The DSC-W55, available in blue, pink, black and silver, features a 2.5-inch LCD and a metal body. It will retail for an estimated $200. The W35, available only in silver for $180, offers a 2-inch screen.

Available in February for an estimated $150, the S650 will feature a 2-inch LCD. The S700 will ship in March for an estimated $180. It sports a 2.4-inch LCD.