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Sony Intro’s New e-Readers

San Diego – Sony is offering what it claims is the least-expensive e-reader to date, including a Reader Pocket Edition at $199.

The model is joined by a step-up Reader Touch Edition with a 6-inch touchscreen at $299, and Sony also announced that new-release titles on its eBook Store will now be available at $9.99 – the same price charged by Amazon and Barnes & Noble e-bookstores.

Sony’s new low-cost Pocket Reader has a 5-inch display, which is smaller than Sony’s earlier models with 6-inch screens. The unit is available in several colors; it fits into a jacket pocket and is designed to navigate with one hand. It can store about 350 standard e-books and provides up to two weeks of reading on a single battery charge.

The step-up Reader Touch Edition has a touchscreen to control page turning, highlighting, note taking and navigation through the device with the swipe of a finger or stylus pen. Users can take handwritten notes with the stylus or type with the virtual keyboard. All notes can be exported and printed out. The unit also includes an onboard dictionary that lets you to look up a word by tapping on it. It also offers five adjustable font sizes, and has expansion slots for both Memory Stick Pro Duo and SD cards. It comes in red, black or silver and will retail for about $299.

The new Readers will be available at the end of August at and SonyStyle stores. They will also be sold through retailers, including Best Buy, Borders, Costco, Staples, Target and Walmart.