Sony Gets Celebs To Push TVs

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LAS VEGAS - Sony (booth 14200) appears at International CES this year to spread the gospel on 3D TV and its various connected TV technologies with celebrities.

The company is demonstrating its commitment to the evolving 3D phenomenon and connected TV categories by bringing a slate of guests and speakers to the stage in the Sony booth throughout the show.

On Thursday from 12:00 p.m. to 1:00 p.m. Sony will present a session on the integration of television and web content featuring host Pat Houston, who will take a closer look at the Google TV platform and features with help from Sony and Google experts.

On Thursday from 2:00 p.m. to 2:45 p.m., Sony Computer Entertainment experts will demonstrate the new PlayStation Move system with new gaming and motion adaptive features.

On Friday, from 10:00 a.m. to 11:00 a.m. Buzz Hays, Sony's 3D Technology Center senior VP will give viewers an inside look at how Hollywood is creating 3D movies.

On Friday from 12:00 p.m. to 1:00 p.m. ESPN college football analyst Rece Davis will host an ESPN 3D edition of "College Football Live" with guest including former Notre Dame coaching legend Lou Holtz and analyst Mark May, previewing the upcoming BCS National Championship Game and discussing sports in 3D.

On Friday from 2:00 p.m. to 3:00 p.m. Sony Computer Entertainment developers will explore new 3D games and content for the PlayStation3 platform.

On Saturday, from 10:00 a.m. to 11:00 a.m. Sony Digital Imaging experts will demonstrate the latest capabilities of Sony still cameras with HD video and 3D features.

On Saturday from 12:00 p.m. to 1:00 p.m. a Sony creative software team will demonstrate how to produce, edit and share personal music and video content from the latest Sony devices.

Meanwhile, Sony announced here Wednesday its entire 2011 Bravia TV line comprised of 30 models, including 22 LED-based LCD TVs and eight CCFL backlit versions. Of those, 16 models will have 3D LED capability in screen sizes ranging from 32 to 65 inches, Sony said.

New features in various models this year include the following:

• Internet video capability with providers including YouTube, Netflix, HuluPlus, Amazon on Demand, and Sony's Qriocity video on demand service.

· Monolithic set design using Corning's Gorilla Glass, which is said to be lighter, thinner and stronger.

• New X-Reality and X-Reality PRO video processing circuitry (replacing the Bravia Engine), to enhance input content including low resolution images Internet video.

· MotionFlow XR - 120Hz, 240Hz, 480Hz and 960Hz motion-compensation technologies.

· Local dimming with Intelligent Peak LED.

· Skype video calling capability with optional camera/microphones.

· Gracenote music search functionality.

· Quickstart 3 second startup time.

· iPhone/iTouch/Adroid remote app enabling finding and sending internet content to the TV.

· A new graphical user interface (GUI).

The flagship Bravia TV model series is the XBR-HX929, with 3D support and LED backlighting in the 65- (August availability), 55-inch (March), and 46-inch (March) screen sizes. Prices will be announced later.

The series will deliver stereoscopic 3D via optional active-shutter glasses.

Models include Intelligent Peak LED backlight with MotionFlow XR 960 precise backlight control, improved Monolithic Design using Corning's Gorilla Glass for thinner, lighter, and stronger screen material. It also adds built-in Wi-Fi reception connecting to Bravia Internet Video and Qriocity platforms. Also featured is a Media Remote app with simple operation and search for internet content, and Skype video call ready capability.

The Bravia NX720 series (May availability) contains the 60-, 55- and 46-inch screen sizes, all including 3D Dyanmic edge-lit LED, integrated Wi-Fi, Skype compatibility, Bravia Internet Video and Qriocity access, and X-Reality engine with MotionFlow XR 240Hz frame rate processing.

The Bravia HX729 series (shipping in May) includes 3D-ready 1080 Dynamic Edge LED LCD TVs in the 65-, 55-, and 46-inch screen sizes. All include the X-Reality PRO engine, MotionFlow XR 480Hz, integrated Wi-Fi, Skype capability, and Bravia Internet Video and Qriocity access.

The Bravia EX720 series (shipping in February) includes 3D LED LCD TVs in the 60-, 55-, 46-, 40-, and 32-inch screen sizes with edge-lit LEDs, X-Reality Engine, MotionFlow XR 240Hz, optional Wi-Fi via a USB adapter, Skype compatibility, and access to Bravia Internet Video and Qriocity.

The Bravia EX620 series includes edge-lit LED LCD TVs in the 55-, 46- and 40-inch screen sizes, all include X-Reality Engine, MotionFlow 120, optional Wi-Fi, Skype compatibility, and access to Bravia Internet Video and Qriocity.

The Bravia EX520 series (shiping in February) features edge-lit LED LCD TVs in the 46-, 40- and 32-inch screen sizes. Features include X-Reality Engine, Presence Senor to minimize power consumption, optional Wi-Fi, Skype compatibility, and Bravia Internet Video and Qriocity access.

The Bravia BX420 series (shipping in February) includes the 46-, 40- and 32-inch screen sizes with 1080p resolution, CCFL backlighting, and automatic picture adjustment to room lighting.

The entry Bravia BX320 series (shipping in February) includes the 32- and 22-inch screen sizes, in 720p HD resolution with CCFL backlighting.

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