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Sony Expands 3D, Connected TV Lineups


Sony appears at International CES
this year to spread the gospel on 3D TV and its various
connected TV technologies.

The company is demonstrating its commitment to
the evolving 3D TV and connected TV categories at
the show by bringing a slate of guests and speakers
to the stage in the Sony booth throughout the show.

Today from 12:00 p.m. to 1:00 p.m. Sony will
present a session on the integration of television and web content featuring host Pat Houston, who will
take a closer look at the Google TV platform and features
with help from Sony and Google experts.

On Thursday from 2:00 p.m. to 2:45 p.m. Sony
Computer Entertainment experts will demonstrate the
new PlayStation Move system with new gaming and
motion adaptive features.

On Friday from 10:00 a.m. to 11:00 a.m. Buzz Hays,
Sony’s 3D Technology Center senior VP, will give
viewers an inside look at how Hollywood is creating
3D movies.

Also on Friday from 12:00 p.m. to 1:00 p.m. ESPN college
football analyst Rece Davis will host an ESPN 3D
edition of “College Football Live” with guest including
former Notre Dame coaching legend Lou Holtz and analyst
Mark May, previewing the upcoming BCS National
Championship Game and discussing sports in 3D.

On Friday from 2:00 p.m. to 3:00 p.m. Sony Computer
Entertainment developers will explore new 3D
games and content for the PlayStation3 platform.

On Saturday from 10:00 a.m. to 11:00 a.m. Sony Digital
Imaging experts will demonstrate the latest capabilities
of Sony still cameras with HD video and 3D features.

Later on Saturday from 12:00 p.m. to 1:00 p.m. a
Sony creative software team will demonstrate how
to produce, edit and share personal music and video
content from the latest Sony devices.

Meanwhile, Sony announced here Wednesday its entire
2011 Bravia TV line comprised of 30 models, including
22 LED-based LCD TVs and eight CCFL backlit versions.
Of those, 16 models will have 3D LED capability
in screen sizes ranging from 32 to 65 inches, Sony said.

New features in various models this year include
the following:

• Internet video capability with providers including
YouTube, Netflix, HuluPlus, Amazon on Demand, and
Sony’s Qriocity video on demand service;

• monolithic set design using Corning’s Gorilla
Glass, which is said to be lighter, thinner, stronger;

• new “X-Reality” and “X-Reality PRO” video processing
circuitry (replacing the Bravia Engine), to enhance
input content including low resolution images
Internet video:

• MotionFlow XR – 120Hz, 240Hz, 480Hz and
960Hz motion-compensation technologies:

• local dimming with Intelligent Peak LED:

• Skype video calling capability with optional camera/

• Gracenote music search functionality:

• Quickstart three-second startup time;

• iPhone/iTouch/Adroid remote app enabling finding
and sending internet content to the TV; and

• a new graphical user interface.

The flagship Bravia TV model series this year will
be the XBR-HX929, 3D LED LCD TV series in the
65- (August availability), 55-inch (March) and 46-inch
(March) screen sizes. Prices will be announced later.

The series will deliver stereoscopic 3D via optional
active-shutter glasses.

Models include Intelligent Peak LED backlight with
MotionFlow XR 960 precise backlight control, and
improved monolithic design using Corning’s Gorilla
Glass for thinner, lighter, and stronger screen material.
It also adds built-in Wi-Fi reception connecting
to Bravia Internet Video and Qriocity platforms. Also
featured is a Media Remote app with simple operation
and search for Internet content, and Skype videocall-
ready capability.

The Bravia NX720 series (May availability) contains
the 60-, 55- and 46-inch screen sizes, all including
3D Dyanmic edge-lit LED, integrated Wi-Fi, Skype
compatibility, Bravia Internet Video and Qriocity access,
and X-Reality engine with MotionFlow XR
240Hz frame-rate processing.

The Bravia HX729 series (shipping in May) includes
3D-ready 1080 Dynamic Edge LED LCD TVs
in the 65-, 55- and 46-inch screen sizes. All include
the X-Reality PRO engine, MotionFlow XR 480Hz, integrated
Wi-Fi, Skype capability and Bravia Internet
Video and Qriocity access.

The Bravia EX720 series (shipping in February) includes
3D LED LCD TVs in the 60-, 55-, 46-, 40- and
32-inch screen sizes with edge-lit LEDs, X-Reality
Engine, MotionFlow XR 240Hz, optional Wi-Fi via a
USB adapter, Skype compatibility and access to Bravia
Internet Video and Qriocity.

The Bravia EX620 series includes edge-lit LED
LCD TVs in the 55-, 46- and 40-inch screen sizes; all
include X-Reality Engine, MotionFlow 120, optional
Wi-Fi, Skype compatibility, and access to Bravia
Internet Video and Qriocity.

The Bravia EX520 series (shipping in February)
features edge-lit LED LCD TVs in the 46-, 40- and 32-
inch screen sizes. Features include X-Reality Engine,
Presence Senor to minimize power consumption, optional
Wi-Fi, Skype compatibility, and Bravia Internet
Video and Qriocity access.

The Bravia BX420 series (shipping in February)
includes the 46-, 40- and 32-inch screen sizes with
1080p resolution, CCFL backlighting and automatic
picture adjustment to room lighting.

The entry Bravia BX320 series (shipping in February)
includes the 32- and 22-inch screen sizes, in
720p HD resolution with CCFL backlighting.