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Sony Debuts 65-Inch Curved LED TV At Video & Audio Center

SANTA MONICA, CALIF. — Sony Electronics introduced its 65-inch curved-screen LED HDTV at Video & Audio Center, here, last Tuesday.

The retailer sold 22 Sony HDTVs, nine of which were the KDL-65S990A 65-inch curved LED HDTV, described as the world’s first curved-screen LED HDTV of that size.

The retail price for the 5 p.m. to 8 p.m. event with Sony executives was $3,998 for the model, with Tom Campbell, corporate director of the retailer, saying that sales tax for the 22 Sony TVs sold that evening was paid for by Video & Audio Center.

The retailer also sold Sony’s 4K home-theater projectors, and a high-res audio line that can play back virtually any file format and deliver audiophile sound, Video & Audio Center said.

The Sony KDL-65S990A LED HDTV is described as having an “edge-to-edge curved construction [that] is engineered to mirror the curvature of the eye, so that the viewer will perceive a greater sense of the picture’s depth of feel. The curved screen also allows for a wider viewing angle.” The new curved LED HDTV features Triluminos Display, a color technology unique to Sony.

“The arrival of the new Sony 2013 KDL-65S990A curved-screen LED HDTV at Video & Audio Center marks another milestone for us and Sony,” said Joseph Akhtarzad, co-owner of Video & Audio Center, in a prepared statement.