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Sony Cuts TV Pricing

San Diego, Calif. – Sony recently announced the next round in price cuts to its television lines heading into the critical holiday selling season.

According to a price list released by a Sony spokesman, prices were reduced on six Bravia 1080p LCD TV models including two XBR3 models — the KDL-46XBR3, drops $500 to a $4,099.99 suggested retail and the KDL-40XBR3 drops $400 to $3,399.99. Also included were two XBR2 models in the KDL-46XBR2, which drops $500 to $3,799.99, and the KDL-40XBR2, which drops $400 to $3,099.99. Other 1080p models seeing price changes are the KDL-46V2500, which drops $300 to $3,499.99, and the KDL-40V2500, which drops $500 to $2,499.99.

Two 768p Bravia models also received price cuts. These include the KDL-46S2010, which drops $500 to $2,799.99 and the KDL-40S2010, which drops $500 to $1,999.99.

In rear projection TV, Sony cut pricing on five SXRD models.

The SXRD models seeing cuts include the KDS-R70XBR2, which drops $1,000 to a $5,999.99 suggested retail, and the KDS-R60XBR2, which drops $500 to $3,799.99. The KDS-60A2000 drops $200 to $3,299.99, while the KDS-55A2000 drops $200 to $2,799.99 and the KDS-50A2000 drops $100 to $2,399.99.

Pricing on Sony’s SXRD front projectors was unchanged.