Minneapolis, Minn. – Sony is developing a line of small CE products exclusively for Target Stores that’s set to debut later this spring.
The nine-SKU collection, dubbed Sony Liv, will include CD players, radios, alarm clocks and a universal remote. The program represents the first time that Sony has designed a line exclusively for a single retailer.
Each of the products will retail for under $150.
Target said the collection will feature ‘ultra-modern color designs’ and user-friendly details more commonly found on higher priced products. The items are white with lime and silver highlights, and styles include a clutch radio that resembles a purse and an under-the-counter mounted CD player designed specifically for the kitchen.
‘Target is committed to making innovative products and great style accessible to everyone,’ said Steve Eastman, VP/merchandising for the discount chain. ‘The superior aesthetic of our Sony line offers Target guests a unique combination – the high quality of Sony electronics with the great looks and forward design guests expect from Target.’
The Sony Liv collection joins a made-for-Target line of clock radios and cordless phones developed by Philips and designer Michael Graves.