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Sony Campaign Promotes In-Dash Nav Systems

San Diego – Sony
is promoting the retail availability of its new in-dash navigation-equipped multimedia
head unit with two online music videos, radio ads, and online ads including
rich-media video banners.

The two music
videos appear on and on Sony’s social-network channels, including
Facebook and Twitter. One is done in rock-ballad style, featuring fictitious
band “


,” and an
R&B-style video features fictitious group “

La Route

.” Both were directed
by Grammy Award winner Trish Sie.


navigation systems

in the videos are the first in-dash nav systems in the
U.S. to include TomTom navigation technology. They feature 7-inch and 6-inch
WVGA touchscreens and iPod/iPhone connectivity.