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Sony Announces Smaller Memory Stick

San Diego, Calif. — Sony announced today that it would introduce a smaller version its Memory Stick memory card format, called Memory Stick Micro, to compete in the mobile phone and portable electronics markets.

No device was announced that accepts the format, but Sony said that “licensing for the development of Memory Stick Micro compatible hardware will begin Oct. 3.” The new Micro cards are slated to ship in the first half of 2006.

The new removable memory card will be roughly one-quarter the size of Sony’s PRO Duo card, currently its smallest card on the market. It will be offered with an adapter for compatibility with full-sized Memory Stick PRO products.

Sony announced the format in conjunction with SanDisk. The two companies have partnered to offer Sony’s higher-capacity Memory Stick PRO product line.