San Diego -
introduced Wednesday the latest in its Bloggie line of pocket video cameras featuring a touchscreen display.
The BloggieTouch will ship in October two versions determined by internal memory capacity. The MHS-TS20 will carry a $200 suggested retail, includes 8GB of built-in memory and is available in black or silver.
The MHS-TS10 ($180 suggested retail) offers 4GB of memory.
Both models have a 3-inch capacitive touchscreen display and were developed around the concept of integrating the perfect combination of hardware, software and services, Sony said.
The user experience is said to be seamless, simple and casual, with minimal buttons and settings.
The hardware features a thin premium body design -- just over 15mm thick -- rounded edges, and a body size that fits comfortably in a shirt pocket. Sony also minimized the buttons to three: power, record and photo.
Most of the functionality is activated through the touchscreen display, which offers a capturing screen and playback screen as its two main interfaces. Interfaces auto-rotate to conform to horizontal or vertical use.
The lens allows macro autofocus up to 4 inches from the subject and features a 32mm f/2.8 wide angle with a 4x digital zoom, which users activate through the touchscreen.
Sony employs a high-sensitivity Exmor sensor enabling the camera to capture up to 12.8-megapixel stills in addition to up to FullHD 1080 videos. Digital image stabilization is also included in both models.
The camera offers three photo modes: 12.8 megapixels, 8 megapixels and 2 megapixels. Video models include 1080/30p, 720/60p and 30p.
A built-in USB arm is integrated in the unit for charging the battery and transferring files, along with an HDMI mini connection for viewing video and picture images on a connected HDTV.
The software is preloaded on the device for quick installation on a connected PC. The new Bloggie Software replaces the former Picture Motion Browser, with a program designed for simple organization, easy drag-and-drop sharing on social-networking sites and easy video trimming. The experience is said to be intuitive.
The services include drag-and-drop access to YouTube, Picasa, Facebook and Flicker, as well as Sony's new Personal Space service that allows private sharing groups.
It was said to fill a void left by the more public FaceBook and YouTube, which were designed to share images and messages with the world. Personal Space, on the other hand, allows limiting the audience for the images to those selected and approved by the user.