San Diego -
unveiled Sunday its DSC-TX55 slim-styled Cyber-shot digicam with a whopping 16.2 million "By Pixel Super Resolution" and a 10x virtual zoom range.
The TX55, which ships in September at a $350 suggested retail, also captures 3D images, and records 1080 HD video.
The camera's By Pixel Super Resolution technology is said to boost the zoom range to a virtual 10x without losing quality at the Exmor R CMOS image sensor's 16.2 million pixel maximum resolution.
It is also the first Cyber-shot to have a Picture Effect mode, offering photographers greater creative control in camera without the need for post-production software enhancements.
"Our new DSC-TX55 model redefines what a compact camera can do," said Yosuke Tomoda, Sony Cyber-shot business director. "In addition to the newly developed, ultra-thin chassis design, the camera features an incredible combination of features and performance, putting more creativity at users' fingertips than ever before."
The TX55 also employs a high-speed auto-focus system that can lock onto a subject in 0.1 seconds, for repaid picture shooting of fleeting scenes.
The camera's 5x optical zoom lens uses folded optics technology to reduce depth. It measures 12.2mm slim, and is called by Sony "the thinnest camera in its class" (defined as cameras with optical anti-shake functions).
FullHD 1080 video is captured in the AVCHD compression format.
It introduces brand-new Clear Image Zoom that boosts magnification without lowering the pixel count in the final image. Exclusive to Sony, By Pixel Super Resolution processing further extends the camera's 5x optical zoom range, allowing full-resolution 16.2 megapixel images with a maximum 10x zoom.
Sony said the By Pixel Super Resolution technology significantly boosts still-image quality during movie recording. A Dual Rec function captures 12 megapixel-level still photos without interrupting FullHD video shooting.
The camera includes a large 3.3-inch Xtra Fine OLED wide touchscreen.
Other features include electronic image stabilization for vertical and horizontal handshake correction, and SteadyShot image stabilization with Active Mode, which compensates for handheld camera movements during FullHD video shooting.
A Superior Auto mode in the camera recognizes a wide range of shooting situations, adjusting exposure and other settings for high-quality images with low noise and high dynamic range.
The camera includes Sony's Intelligent Sweep Panorama mode and features HR (High Resolution) mode, letting users capture up to 42.9-megapixel panoramas.
Users can sweep the camera, and then enjoy the results on a connected HDTV or a PlayStation3 system.
The 3D Still Image capture system requires a single shutter press to capture two consecutive shots, using the first image to estimate depth information to create a 3D stills without a special lens.
Other 3D shooting options include 3D Sweep Panorama mode and Sweep Multi Angle.
The TX55 stores images to Memory Stick Micro (Mark2) and MicroSD/SDHC flash memory cards.
Sony offers a choice of media in capacities up to 16GB, with Memory Stick Micro being enhanced to achieve data transfer speed of up to 15MBps (fastest among micro memory cards) by carrying the same high performance HX Engine controller used on Memory Stick PRO-HG Duo cards to fully support the new 3D and FullHD video shooting features.
All cards come with free PC software (available via download), File Rescue for recovery of deleted or damaged photos and files, and x-Pict Story slide show creator.