Sony Adding Three 3D Bravia TVs To Line - Twice

Sony Adding Three 3D Bravia TVs To Line

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New York

— Sony took wraps off of three Bravia 1080p LCD TVs with 3D capability, here, last Thursday.

The new NX810 TV series features models in the 60-inch ($4,700 suggested retail price), 55- inch ($3,700) and 46-inch ($2,700) screen sizes, replacing the NX800 line from last year and joining the HX800 3D TV line introduced earlier this year.

This year’s iterations add what Sony is calling “Dynamic LED Edge Lighting.” The system employs an expanded number of edge-lit LED zones projecting light from the left and right sides of the screen, and adds local dimming technology to adjust the brightness of each of the zones and is said to improve black-level performance.

The new NX810 models ship in September. Other features in the sets include a monolithic design, MotionflowPRO 240Hz smooth-motion technology, Bravia Internet Video with built-in Wi- Fi and widgets, and an ambient light sensor to automatically adjust the picture in changing room conditions.

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