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Sonos Adds Distribution Through Target

Santa Barbara, Calif. – Sonos
opened up distribution of its some of its wireless multi-room-audio components
to a general-merchandise chain for the first time with the launch of three
products through Target.

Target stores nationwide began
selling the products last week following a launch on, a spokesperson

Sonos also sells through such
retailers as,, Best Buy’s Magnolia Home Theater
sections, A/V specialists, custom installers, Micro Center and Brookstone,
according to the Sonos website.

The Sonos products available through
Target are the $299 Play:3 two-way one-piece wireless stereo speaker, the
$399-suggested Play:5 three-way one-piece stereo speaker, and the $49 Bridge,
which connects to a home’s router to wirelessly stream music from a networked
PC to the tabletop speakers. When the Bridge is connected, the speakers also
stream Internet radio stations and music services through a networked broadband
modem. Music is selected for playback through apps for the iPhone, iPod Touch,
iPad and Android smartphones.

 Sonos products not available through Target
are step-up products. They are the $349 handheld RF Sonos controller; the $349 ZonePlayer
90, a client device that connects any existing home audio system to a Sonos
network; and the $499 ZonePlayer 120, which incorporates an amplifier and
connects to any pair of speakers.

Sonos launched its first products in