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Sonic Unveils End-To-End 3D Products Strategy

Novato, Calif. –

Sonic Solutions

said Wednesday it has
launched a broad program supporting the arrival of 3D in the home, offering new
professional and consumer solutions for the creation, publishing and playback
of 3D digital video content.

Dubbing its work “Hollywood-to-Home,”
Sonic said its solutions “enable the growth of new video formats, and Sonic’s
new 3D offerings.”

Sonic has developed professional
tools to enable Hollywood studios to encode video, author interactivity, and
format titles for release over the internet and in the new Blu-ray 3D format.

On the consumer side, the RoxioNow
entertainment platform will serve a broad range of premium content, including new
movies and next-day TV programs, to multiple manufacturers of home and mobile
electronics, such as PCs, connected TVs, set-top DVRs, Blu-ray Disc players,
smartphones and mobile media devices.

RoxioNow already powers digital
storefronts on 3D-enabled HDTVs and Blu-ray Disc players and aims to deliver 3D
content “once titles become available for online distribution,” according to a
company statement.

Sonic released a new version of
Roxio CinePlayer BD that allows users to play 3D Blu-ray titles as well as
content downloaded from online video providers.

CinePlayer BD also supports
real-time conversion of 2D video to 3D, allowing 3D viewing of a user’s
existing library of standard DVDs and personal home movies.

Computer components manufacturer
AsusTeK will ship CinePlayer with its new line of 3D-enabled notebook
computers, Sonic said.

“Asus’ new G-series notebooks are
the first 3D notebooks with 3D glasses and 120Hz special panels to ship
worldwide. With the inclusion of Roxio CinePlayer BD, the 3D notebook can
deliver an even richer 3D playback experience,” said Ellis Wang, Asus software
planning and management director. “With its ability to play new 3D titles as
well as convert standard DVDs and video from 2D to 3D, CinePlayer greatly
enriches the user experience for both Hollywood movies and personal home

For 3D personal video, Roxio Video
Lab 3D will allow consumers to edit and burn personal 3D content on standard
DVDs that can be played back on any standard DVD or Blu-ray player connected to
3D-enabled HDTVs or PCs, Sonic said.

Sonic executed a similar Hollywood-to-Home
strategy with the launch of DVD when Sonic’s professional tools launched for
producing movies on DVD.

The Sonic professional tools for 3D
encoding and 3D authoring and formatting were announced earlier this month.
Roxio CinePlayer BD was released this month for PC OEM shipments.

Roxio Video Lab will be available
to PC OEMs in May, and additional 3D products and services are planned for
release later this year.