Novato, Calif. -
said Wednesday it has launched a broad program supporting the arrival of 3D in the home, offering new professional and consumer solutions for the creation, publishing and playback of 3D digital video content.
Dubbing its work "Hollywood-to-Home," Sonic said its solutions "enable the growth of new video formats, and Sonic's new 3D offerings."
Sonic has developed professional tools to enable Hollywood studios to encode video, author interactivity, and format titles for release over the internet and in the new Blu-ray 3D format.
On the consumer side, the RoxioNow entertainment platform will serve a broad range of premium content, including new movies and next-day TV programs, to multiple manufacturers of home and mobile electronics, such as PCs, connected TVs, set-top DVRs, Blu-ray Disc players, smartphones and mobile media devices.
RoxioNow already powers digital storefronts on 3D-enabled HDTVs and Blu-ray Disc players and aims to deliver 3D content "once titles become available for online distribution," according to a company statement.
Sonic released a new version of Roxio CinePlayer BD that allows users to play 3D Blu-ray titles as well as content downloaded from online video providers.
CinePlayer BD also supports real-time conversion of 2D video to 3D, allowing 3D viewing of a user's existing library of standard DVDs and personal home movies.
Computer components manufacturer AsusTeK will ship CinePlayer with its new line of 3D-enabled notebook computers, Sonic said.
"Asus' new G-series notebooks are the first 3D notebooks with 3D glasses and 120Hz special panels to ship worldwide. With the inclusion of Roxio CinePlayer BD, the 3D notebook can deliver an even richer 3D playback experience," said Ellis Wang, Asus software planning and management director. "With its ability to play new 3D titles as well as convert standard DVDs and video from 2D to 3D, CinePlayer greatly enriches the user experience for both Hollywood movies and personal home videos."
For 3D personal video, Roxio Video Lab 3D will allow consumers to edit and burn personal 3D content on standard DVDs that can be played back on any standard DVD or Blu-ray player connected to 3D-enabled HDTVs or PCs, Sonic said.
Sonic executed a similar Hollywood-to-Home strategy with the launch of DVD when Sonic's professional tools launched for producing movies on DVD.
The Sonic professional tools for 3D encoding and 3D authoring and formatting were announced earlier this month. Roxio CinePlayer BD was released this month for PC OEM shipments.
Roxio Video Lab will be available to PC OEMs in May, and additional 3D products and services are planned for release later this year.