Palo Alto, Calif. – The degree of social-networking usage
apparently varies between users of different digital camera brands, according
to a new study released Friday by Market Insight.
According to the study of more than 14,000 U.S. digital camera
shoppers who visited Market Insight’s portal,
shoppers who preferred Samsung and Kodak cameras led the results, with between 40
percent and 45 percent rating social-media usage very important.
“Momentum behind social media is influencing how shoppers
evaluate consumer electronics,” said Rich Falcone, Market Insight president and
CEO. “The pace of technology adoption magnifies the value of timely access to
shifting consumer sentiment.”