Smartphone Photo And Video Use Growing

Publish date:
Updated on

Smartphones are gaining in importance as photo and video capture devices, said a study by The NPD Group.

NPD's study found 27 percent of all still and video images were captured on smartphones this year. This is up from 17 percent in 2010.

The other impact of this trend is more photos and video are being captured than ever before. Consumers who use their phone in this manner are more likely to capture spontaneous actions. However, for important events they will turn to their single-purpose camera or camcorder, the study found.

This movement has hit the camcorder and low-end digital still camera market.

Pocket camcorder sales were down 13 percent in units sold and 27 percent in dollar for the first 11 months of 2011. Traditional flash camcorders were not impacted as badly, but still saw declines of 8 percent in units and 10 percent in dollars.

Point-and-shoot camera unit sales fell 17 percent in unit sales and 18 percent in dollars.

The study did find growth at the higher end of the digital camera market. Detachable lens camera unit sales increased 12 percent and 11 percent in dollars over the same period with an average selling price of $863. Point-and-shoot cameras with an optical zoom of 10x or greater saw a 16 percent increase in unit sales and 10 percent in dollar sales with an average selling price of $247.


Related Articles