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Smart Home Owners Skew Younger, But Older Households Buy More Devices

Parks Associates also finds adoption rate higher in bigger homes

Younger households adopt smart-home devices at a higher rate than older households, but older households with smart-home devices own more devices on average, Parks Associates found in a survey.

Smart-home adoption also increases with house size, Parks said.

Among U.S. broadband households with a head of household ages 25 to 34, the adoption rate of smart-home products is almost 30 percent, the highest of any age group. Among heads of household ages 35 to 44, adoption is only 21 percent, but those households own the highest number of smart-home products with an average of two, Parks said. Networked security cameras, smart thermostats and smart door locks lead the adoption rates.

Household income and house size also play a role in spurring smart-home adoption. Households with an annual income of $100,000 or more are most likely to have a smart home device, Parks said. More than 30 percent of U.S. broadband households with houses that are more than 3,000 square feet in size own a smart home device, the research company added.

In other findings, the company said almost 40 percent of U.S. broadband households with a security system own a smart home product. “Safety and security are the leading value propositions for the connected home, so we will see many innovative solutions at CES 2016 coming from partnerships among security companies, service providers, app developers, and device manufacturers,” said Parks president Stuart Sikes.

Parks will examine these and other findings at Connections Summit: Monetizing Smart Home Solutions and Connected Devices. The summit is scheduled for Jan. 6-7 at CES 2016 and includes nine executive sessions and a reception.