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Slight Oct. Growth For Digital Video

Arlington, Va., – Factory sales of digital video products recorded modest gains in the month of October, compared to last year, according to CEA eBrain reports.

The report said DVD player sales grew 2 percent for the month to 1.5 million units over the same period in 2001.

Year-to-date sales of DVD players increased by 30 percent, to total nearly 11.8 million units by the end of October. Factory-to-dealer sales of camcorders reached some 4.5 million units by the month’s end, representing a seven percent increase over the same period in 2001.

September factory sales of digital television products increased 64 percent while wholesale dollar volume rose 7 percent over a year ago to $1.1 billion. Year-to-date sales of analog and digital television products increased more than 15 percent by the end of September to $7.4 billion.

‘With prices of DVD and DTV products falling at rapid rates, consumers are able to take advantage of the market and purchase these products at extremely attractive prices,’ said Sean Wargo, director of industry analysis for CEA. ‘This is pushing adoption rates to historically high levels and will continue to do so throughout the holidays.’