Wilmington, Del. - Sixth Avenue Electronics has opened its first Sony store-within-a-store.
The in-store shop formally debuted Sunday, Nov. 7, at the CE and appliance chain's Concord Pike location here.
The dedicated space features a full array of Sony products, including cameras and camcorders, laptops and netbooks, and Blu-ray Disc players and TVs, Sixth Avenue's operations VP Tom Galanis said.
Sony began placing the shops four years ago at dealers ranging from fellow Progressive Retailers Organization (PRO Group) members Bjorn's and Abt Electronics to Nebraska Furniture Mart and Toys "R" Us' flagship store in Times Square.
Yesterday's grand opening included product demonstrations of 3D TV and other technologies by Sony and Sixth Avenue staff, and a ribbon-cutting ceremony attended by Sixth Avenue CEO Mike Temiz, chairman Billy Temiz and Sony consumer sales director Tom Mykietyn.
Galanis said the 19-store chain plans to expand the shops to additional locations.
In other Sixth Avenue news, the chain has added LG Electronics' full line of major appliances to its assortment, expanding the dealer's white-goods clout after entering the category earlier this year.