Sirius XM Subs Surpass 20 Million

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Sirius XM Radio

said its subscriber base recently passed the 20 million mark and that it has extended its broadcast and marketing agreement with the NFL for another five years.

The company was silent on the question of whether Howard Stern would renew his contract, which expires at the end of the year.

"We have added the last 10 million subscribers faster than the first 10 million -- despite a tremendously competitive environment -- representing a strong endorsement of our service and our programming by discerning consumers who want and demand the best in audio entertainment," said CEO Mel Karmazin.

The company previously announced that for the three quarters ending September, Sirius XM added 1,089,417 net new subscribers to reach a record 19,862,175 subscribers. At the time, the company also forecast that it would end the year with a subscriber base of 20.1 million, up about 1.3  million from the end of 2009, which marked satellite radio's first-ever subscriber-base contraction.

To mark the 20 million milestone, Sirius XM will broadcast an exclusive Paul McCartney concert at the Apollo Theater in New York City on Dec. 13.

As for other programming available to subscribers, Sirius XM said its extended agreement with the NFL will enable it to continue broadcasting every NFL game live from preseason through the Super Bowl 2016 to Sirius subscribers and to XM subscribers who subscribe to the Best of Sirius programming package. The agreement also maintains the Sirius NFL Radio channel with round-the-clock NFL programming for Sirius subscribers and XM subscribers with the Best of Sirius package.

 In addition, for the first time, Sirius XM will also broadcast NFL games online for its satellite-radio subscribers.

As the league's official partner, Sirius XM has rights to use the NFL shield logo and collective NFL team trademarks.


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