Redmond, Wash. - SIRAS, developers of point-of-sale (POS) Electronic Product Registration technology, has expanded its staff.
The first three new positions represent SIRAS's initiative to increase penetration and broaden the scope of its patented technologies across a greater number of industries and retailers.
In its business and retail development teams, SIRAS has named Beth Turtle emerging business director, focusing on the development and execution of new business strategies.
Nick Schmitt has been hired as retail account executive and will assist with retailer-program support, including asset-protection programs.
Bre Holley, a former executive with Bose, Casio and Philips Consumer Electronics, will lead SIRAS's efforts to expand the company's retail customer base.
Turtle will look to expand into product categories outside consumer electronics, as well as services beyond POS Electronic Product Registration. Prior to joining SIRAS, Turtle worked extensively in the defense and technology industries, holding positions at Aerojet among other aerospace companies.
Schmitt, who previously worked at Columbia Sportsware, The Sports Authority and in law enforcement, will support SIRAS' law enforcement product, SIRAS P.I., and work as a liaison between retailers and law enforcement agencies.
In other personnel announcements Katie Shaw has moved into the position of account manager for enterprise services, and Bob Desrochers has been hired to step into Shaw's former position as account executive selling SIRAS services to new manufacturers.
Shaw, who previously acted as a sales account executive for new client acquisition, will turn her focus to managing the accounts of existing SIRAS clients and expanding their use of the company's full portfolio of data-based business services.
Desrochers joins the company from ESPN Radio.